Work
Experience
2024-Present
Marketing Specialist
Tyndale Enterprises, Inc.
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Lead project management meetings with sales team members and stakeholders, establishing clear plans of action for marketing the company's unique product offerings and showcasing program highlights
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Conduct research and create content for client and prospect RFPs, primarily within utility industries
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Produce ROl-driven blogs, marketing emails, social media posts, and other materials to increase brand awareness and showcase industry expertise
2020 - 2024
Editorial Manager
ReminderMedia
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Transitioned from content writer to senior writer-team lead to editorial manager within a span of five years
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Successfully led a team of seven full-time writers and editors and managed a network of freelance writers, assigning projects and ensuring editorial consistency
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Effectively managed content schedules and production processes for eight marketing magazines and a library of more than 2,000 branded social media posts
Reviewed all print and digital magazine copy and layouts for accuracy and delivered final approval for publication -
Collected customer and reader data to effectively shape content calendars and assign new pieces of content for publication
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Worked with department leads and executives on the development of new marketing products in response to client demand
2016 - 2020
Content Writer
ReminderMedia
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Pitched topics, researched, and wrote copy for a variety of marketing products, including ads, editorial-style articles, blog posts, and newsletters
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Assisted with the management of and content creation for editorial-facing social media channels, including writing SEO-friendly captions and scripts, appearing in video content, and scheduling posts
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Managed web content for the digital arm of the branded magazines, publishing blogs in Wordpress, updating blog copy for SEO, and selecting content to highlight on website homepages
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Worked closely with the Content Manager to oversee the editorial internship program, interviewing and hiring editorial assistants, assigning and editing work, and providing critical feedback
2015 - 2016
Editorial Assistant
MetroKids Magazine
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Worked closely with the editor-in-chief to proofread print and digital content ahead of publication
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Conducted research and cultivated relationships with local contacts for article development
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Wrote and edited a variety of articles for the print publication and company website
May 2015 - Aug 2015
Editorial Assistant
Mommy Nearest
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Pitched ideas for blog topics, conducted research, and wrote copy for the online publication and app daily, writing an average of four pieces each day
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Helped update existing blog copy for SEO and brand voice
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Drafted copy for and designed weekly marketing newsletters for distribution to customers
2012 - 2014
Web Content Editor
BondAbility
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Increased brand visibility by developing the company’s social media presence on a variety of platforms, including X (Twitter), Facebook, and YouTube
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Successfully created a content schedule and SEO strategy for the company’s Wordpress site
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Researched and wrote daily blog posts aimed at answering common customer questions and offering insights on industry-related news
Education
2012 - 2016
Temple University |
B.A. Journalism
Assistant Editor- Lifestyle
The Temple News
Editor
Fourteenth Street Magazine
Skills
& Expertise
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AP Style / Chicago Manual of Style
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Client Relationships
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Copy Editing
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Communication
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Content Development
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Content Marketing
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Content Writing
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Google Analytics
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Leadership
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Project Management
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Quality Assurance
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SEO Strategy
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WordPress